2 step framework based on radical customer centricity to anticipate disruption or create disruptive ideas.
The AEDI: Asymmetric Established Disadvantages
Many legacy companies that claim to be customer centric are largely benefiting from very unfair asymmetries that represent a major disadvantage for their customers, clients, stakeholders, partners. It is what we call the Asymmetric Established Disadvantages; they are massively unfair but they were historically accepted throughout an industry and now we take all take them for granted. Everyone except the disruptors..
Telecom
Clients are forced to owe a fixed telephone number and terminal to have a smart tv.
Freelancers & SMEs
Advancing the payment of taxes before collecting bills. They are frequently obliged to pay their withins 30 days and collect 90 if they work with government or with larger companies.
Insurance
Insurance companies have an adversarial relationship with clients, and a fundamental conflict of interests. They sell excessive coverage and limited coverage for your real needs.
Banks
Banks benefit from an unnecessary delay between payment and delivery in transactions. Arbitrary and fixed exchange rates on international transfers. No interests on the float of business or current accounts.
Oil
Oil Companies use the documented “ Rocket -Feather” effect explains how Gas prices at stations reflect price increases of oil immediately and delay price decreases
Airlines
Overbooking, cancellations fees, dynamic pricing, check-in fees and hidden extra costs. Not being able to take the return flight
Identifying your own asymmetric disadvantages AEDIs allows your company to address them before your disruptor does.
AEDIs, the established asymmetric disadvantages also signal a path for disruptors.
The AEDI to IDEA framework.
In the past it took a nonconformist to signal your established unfair asymmetries and a disruptor to challenge them. Now it will take a 15 minutes exercise and the free AEDIS Canvas to signal the disruptive specific challenges and opportunities relevant to your company. Signal your weak points for disruption. ( Find your AEDIS )Create disruptive ideas specific to your company, ( Flip AEDI into IDEA )Advance towards true customer centricity.
The AEDI canvas
It takes a non-conformist to signal your established unfair asymmetries and a disruptor to challenge them. Now it only will take a 15 minutes exercise and the free AEDIS canvas to broaden the visible spectrum of the disruptive challenges specific to your company and to identify the opportunities ahead. 
A simple-to-use, powerful framework to examine your asymmetries and kill them before someone else does.
Suman Sasmal, ExO Coach at Exo Works and Openexo
Fill and share your AEDIS Canvas, then access the AEDIS Industry Database..
Book an online AEDI to IDEA Workshop with the author.
Run your own AEDI to IDEA Workshops
We encourage you to run your own AEDIS Workshops. It all starts identifying the AEDIS, the Asymmetric Established Disadvantages in an affecting clients, customers, or stakeholders of a given Industry. The final step is to challenge them, and flips them around into disruptive IDEAs. Step 1. IDENTIFY 3 AEDI´s ( Asymmetric Established Disadvantages ) and use the AEDI canvas to describe for each.
The Industry they are relevant to.An example of a Company Benefiting from the AEDI.Describe the advantage / benefit for the company.Describe the abusive disadvantage for third parties.
Step 2. SELECT ONE OF YOUR 3 AEDIs,
Name the AEDI.Complete the description of the AEDI.Flip the AEDI: Describe an IDE, your own or third party, that might result from righting the wrong .
Step 3. INTERVIEW 5 people affected by the selected AEDI.
Explain your AEDI and capture their reactionExplain the concept of AEDI and capture their reactionExplain your resulting IDEA and capture their reaction.
Step 4 ( Optional ). DOCUMENT VIA ONLINE CANVAS
Document and share your AEDI Canvas to receive access to the shared AEDI
